Sunday, September 19, 2010

My First Cupcake Stand at the SIWA Coffee Morning

4 days ago, I went to the Seoul International Women's Association Coffee Morning and set up a table to sell my cupcakes. I am a member of SIWA and was encouraged to sell some cupcakes there to get some publicity for my little cakes. I hadn't done this before but really relished the idea.

Here's Yoko helping me set up
Here we are all good to go
When I was in school, we had Canteen Day once a year where each class would bring things to sell in a sort of bazaar where parents and students buy coupons and use those to buy whatever goodies they wanted to during that day. I used to love bringing food or drinks and selling them. I think that started my appettite for sales which grew into a enjoyable career for me.

These were how the individual cupcakes were packed when someone bought one

I found these small chubby tumblers in Saero in Bangsan Market
I did a lot of work to prepare for it including scouting for packaging items for my mini cupcakes and getting durable (and nice looking) boxes that can hold 1 and 2 cupcakes. Yoko a friend who lives 3 doors down came to help me prepare the night before and also helped out at the event. She was fantastic! I think I made more sales when I wasn't even at the table!

The Lookbook was created to give people an idea of what I can do so it was filled with pictures of the cakes and cupcakes I have made in the past
This is me posing with my cupcakes. I was conscious that people were watching while I was taking numerous photos of the table (I was the only one doing it) and then of myself. How vain right? But I wanted to capture the moment

The cupcakes got a lot of attention and I think we had the prettiest table amongst the other 20 vendors who were there simply by the nature of what we were selling. I created 3 flavours and made a dozen of each. A new creation was the Chocolate Cherry Truffle cupcakes which was a Valrhona Chocolate cupcake with a Chocolate Cherry Brandy Ganache center and frosted with a Ghiradelli Dark Chocolate Buttercream. It was then topped with hand-shaved chocolate curls and a red rose petal dusted with sparkle. It was decadent, rich and so SO fragrant. The Red Velvet with Cream Cheese frosting was very popular and the Strawberry cupcakes weren't too shabby with a large floret buttercream frosting and a shiny pretty butterfly sitting on top.

Chocolate Cherry Truffle Cupcakes

I also had 6 boxes of 6 mini cupcakes which sold out. They were Chocolate with Chocolate Buttercream, Red Velvet with Cream Cheese Frosting and Vanilla with Vanilla Fluffy Frosting. People thought they were "so cute" in their little egg carton boxes so they were gone in a flash. They make great gifts and favours as well. I can always customise the flavours to suit your occassion in case whoever is reading this may be interested in ordering. Hee hee.

These are the adorable mini cupcakes with the sample box on top
My OH, Maddog said I should have made more just the night before. But that was 11pm and I didn't have the time or energy. Like Donna Hay says, "Beautiful food tastes better." So I hope it was fantastic for everyone who took some home.

**The Mini Cupcakes Nesting were featured on the CutestFood blog on 23 September 2010**


  1. I admire your passion and creativity so much! You've taken something you love and turned it into a wonderful business. I am so impressed with your wonderful ideas. Looking forward to seeing more fabulous cupcakes and sweet ideas! ^.^

  2. Great start there! Loved all the packaging, esp. the egg carton boxes!

  3. They look gorgeous!!!! Such creative ways to package them~~~~

  4. Everything looks absolutely scrumptious!!!!


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